diff --git a/.rubocop/rspec.yml b/.rubocop/rspec.yml
index 51711080..ebf556d3 100644
--- a/.rubocop/rspec.yml
+++ b/.rubocop/rspec.yml
@@ -1,5 +1,9 @@
 RSpec/ExampleLength:
   CountAsOne:
     - array
+    - hash
     - heredoc
     - method_call
+
+RSpec/MultipleExpectations:
+  Max: 5
diff --git a/.rubocop_todo.yml b/.rubocop_todo.yml
index 79be39a4..551b5075 100644
--- a/.rubocop_todo.yml
+++ b/.rubocop_todo.yml
@@ -267,30 +267,6 @@ RSpec/InstanceVariable:
 RSpec/MessageSpies:
   EnforcedStyle: receive
 
-# Offense count: 74
-# Configuration parameters: Max.
-RSpec/MultipleExpectations:
-  Exclude:
-    - 'spec/lib/http/client_spec.rb'
-    - 'spec/lib/http/connection_spec.rb'
-    - 'spec/lib/http/features/auto_deflate_spec.rb'
-    - 'spec/lib/http/headers_spec.rb'
-    - 'spec/lib/http/options/body_spec.rb'
-    - 'spec/lib/http/options/features_spec.rb'
-    - 'spec/lib/http/options/form_spec.rb'
-    - 'spec/lib/http/options/headers_spec.rb'
-    - 'spec/lib/http/options/json_spec.rb'
-    - 'spec/lib/http/options/merge_spec.rb'
-    - 'spec/lib/http/options/proxy_spec.rb'
-    - 'spec/lib/http/redirector_spec.rb'
-    - 'spec/lib/http/response/body_spec.rb'
-    - 'spec/lib/http/response/parser_spec.rb'
-    - 'spec/lib/http/retriable/delay_calculator_spec.rb'
-    - 'spec/lib/http/retriable/performer_spec.rb'
-    - 'spec/lib/http/uri_spec.rb'
-    - 'spec/lib/http_spec.rb'
-    - 'spec/support/http_handling_shared.rb'
-
 # Offense count: 9
 # Configuration parameters: AllowSubject, Max.
 RSpec/MultipleMemoizedHelpers:
diff --git a/Gemfile b/Gemfile
index dc6363ee..9db61f1b 100644
--- a/Gemfile
+++ b/Gemfile
@@ -37,6 +37,7 @@ group :test do
 
   gem "rspec", "~> 3.10"
   gem "rspec-its"
+  gem "rspec-memory"
 
   gem "yardstick"
 end
diff --git a/lib/http/headers.rb b/lib/http/headers.rb
index 7d48b46f..5f285616 100644
--- a/lib/http/headers.rb
+++ b/lib/http/headers.rb
@@ -4,6 +4,7 @@
 
 require "http/errors"
 require "http/headers/mixin"
+require "http/headers/normalizer"
 require "http/headers/known"
 
 module HTTP
@@ -12,12 +13,32 @@ class Headers
     extend Forwardable
     include Enumerable
 
-    # Matches HTTP header names when in "Canonical-Http-Format"
-    CANONICAL_NAME_RE = /\A[A-Z][a-z]*(?:-[A-Z][a-z]*)*\z/
+    class << self
+      # Coerces given `object` into Headers.
+      #
+      # @raise [Error] if object can't be coerced
+      # @param [#to_hash, #to_h, #to_a] object
+      # @return [Headers]
+      def coerce(object)
+        unless object.is_a? self
+          object = case
+                   when object.respond_to?(:to_hash) then object.to_hash
+                   when object.respond_to?(:to_h)    then object.to_h
+                   when object.respond_to?(:to_a)    then object.to_a
+                   else raise Error, "Can't coerce #{object.inspect} to Headers"
+                   end
+        end
+
+        headers = new
+        object.each { |k, v| headers.add k, v }
+        headers
+      end
+      alias [] coerce
 
-    # Matches valid header field name according to RFC.
-    # @see http://tools.ietf.org/html/rfc7230#section-3.2
-    COMPLIANT_NAME_RE = /\A[A-Za-z0-9!#$%&'*+\-.^_`|~]+\z/
+      def normalizer
+        @normalizer ||= Headers::Normalizer.new
+      end
+    end
 
     # Class constructor.
     def initialize
@@ -194,45 +215,11 @@ def merge(other)
       dup.tap { |dupped| dupped.merge! other }
     end
 
-    class << self
-      # Coerces given `object` into Headers.
-      #
-      # @raise [Error] if object can't be coerced
-      # @param [#to_hash, #to_h, #to_a] object
-      # @return [Headers]
-      def coerce(object)
-        unless object.is_a? self
-          object = case
-                   when object.respond_to?(:to_hash) then object.to_hash
-                   when object.respond_to?(:to_h)    then object.to_h
-                   when object.respond_to?(:to_a)    then object.to_a
-                   else raise Error, "Can't coerce #{object.inspect} to Headers"
-                   end
-        end
-
-        headers = new
-        object.each { |k, v| headers.add k, v }
-        headers
-      end
-      alias [] coerce
-    end
-
     private
 
     # Transforms `name` to canonical HTTP header capitalization
-    #
-    # @param [String] name
-    # @raise [HeaderError] if normalized name does not
-    #   match {HEADER_NAME_RE}
-    # @return [String] canonical HTTP header name
     def normalize_header(name)
-      return name if CANONICAL_NAME_RE.match?(name)
-
-      normalized = name.split(/[\-_]/).each(&:capitalize!).join("-")
-
-      return normalized if COMPLIANT_NAME_RE.match?(normalized)
-
-      raise HeaderError, "Invalid HTTP header field name: #{name.inspect}"
+      self.class.normalizer.call(name)
     end
 
     # Ensures there is no new line character in the header value
diff --git a/lib/http/headers/normalizer.rb b/lib/http/headers/normalizer.rb
new file mode 100644
index 00000000..be623079
--- /dev/null
+++ b/lib/http/headers/normalizer.rb
@@ -0,0 +1,69 @@
+# frozen_string_literal: true
+
+module HTTP
+  class Headers
+    class Normalizer
+      # Matches HTTP header names when in "Canonical-Http-Format"
+      CANONICAL_NAME_RE = /\A[A-Z][a-z]*(?:-[A-Z][a-z]*)*\z/
+
+      # Matches valid header field name according to RFC.
+      # @see http://tools.ietf.org/html/rfc7230#section-3.2
+      COMPLIANT_NAME_RE = /\A[A-Za-z0-9!#$%&'*+\-.^_`|~]+\z/
+
+      NAME_PARTS_SEPARATOR_RE = /[\-_]/
+
+      # @private
+      # Normalized header names cache
+      class Cache
+        MAX_SIZE = 200
+
+        def initialize
+          @store = {}
+        end
+
+        def get(key)
+          @store[key]
+        end
+        alias [] get
+
+        def set(key, value)
+          # Maintain cache size
+          @store.delete(@store.each_key.first) while MAX_SIZE <= @store.size
+
+          @store[key] = value
+        end
+        alias []= set
+      end
+
+      def initialize
+        @cache = Cache.new
+      end
+
+      # Transforms `name` to canonical HTTP header capitalization
+      def call(name)
+        name  = -name.to_s
+        value = (@cache[name] ||= -normalize_header(name))
+
+        value.dup
+      end
+
+      private
+
+      # Transforms `name` to canonical HTTP header capitalization
+      #
+      # @param [String] name
+      # @raise [HeaderError] if normalized name does not
+      #   match {COMPLIANT_NAME_RE}
+      # @return [String] canonical HTTP header name
+      def normalize_header(name)
+        return name if CANONICAL_NAME_RE.match?(name)
+
+        normalized = name.split(NAME_PARTS_SEPARATOR_RE).each(&:capitalize!).join("-")
+
+        return normalized if COMPLIANT_NAME_RE.match?(normalized)
+
+        raise HeaderError, "Invalid HTTP header field name: #{name.inspect}"
+      end
+    end
+  end
+end
diff --git a/spec/lib/http/headers/normalizer_spec.rb b/spec/lib/http/headers/normalizer_spec.rb
new file mode 100644
index 00000000..09d7889d
--- /dev/null
+++ b/spec/lib/http/headers/normalizer_spec.rb
@@ -0,0 +1,52 @@
+# frozen_string_literal: true
+
+RSpec.describe HTTP::Headers::Normalizer do
+  subject(:normalizer) { described_class.new }
+
+  include_context RSpec::Memory
+
+  describe "#call" do
+    it "normalizes the header" do
+      expect(normalizer.call("content_type")).to eq "Content-Type"
+    end
+
+    it "returns a non-frozen string" do
+      expect(normalizer.call("content_type")).not_to be_frozen
+    end
+
+    it "evicts the oldest item when cache is full" do
+      max_headers = (1..described_class::Cache::MAX_SIZE).map { |i| "Header#{i}" }
+      max_headers.each { |header| normalizer.call(header) }
+      normalizer.call("New-Header")
+      cache_store = normalizer.instance_variable_get(:@cache).instance_variable_get(:@store)
+      expect(cache_store.keys).to eq(max_headers[1..] + ["New-Header"])
+    end
+
+    it "retuns mutable strings" do
+      normalized_headers = Array.new(3) { normalizer.call("content_type") }
+
+      expect(normalized_headers)
+        .to satisfy { |arr| arr.uniq.size == 1 }
+        .and(satisfy { |arr| arr.map(&:object_id).uniq.size == normalized_headers.size })
+        .and(satisfy { |arr| arr.none?(&:frozen?) })
+    end
+
+    it "allocates minimal memory for normalization of the same header" do
+      normalizer.call("accept") # XXX: Ensure normalizer is pre-allocated
+
+      # On first call it is expected to allocate during normalization
+      expect { normalizer.call("content_type") }.to limit_allocations(
+        Array     => 1,
+        MatchData => 1,
+        String    => 6
+      )
+
+      # On subsequent call it is expected to only allocate copy of a cached string
+      expect { normalizer.call("content_type") }.to limit_allocations(
+        Array     => 0,
+        MatchData => 0,
+        String    => 1
+      )
+    end
+  end
+end
diff --git a/spec/lib/http/redirector_spec.rb b/spec/lib/http/redirector_spec.rb
index e182129a..e5c505cd 100644
--- a/spec/lib/http/redirector_spec.rb
+++ b/spec/lib/http/redirector_spec.rb
@@ -117,12 +117,13 @@ def redirect_response(status, location, set_cookie = {})
         expect(req_cookie).to eq request_cookies.shift
         hops.shift
       end
+
       expect(res.to_s).to eq "bar"
-      cookies = res.cookies.cookies.to_h { |c| [c.name, c.value] }
-      expect(cookies["foo"]).to eq "42"
-      expect(cookies["bar"]).to eq "53"
-      expect(cookies["baz"]).to eq "65"
-      expect(cookies["deleted"]).to eq nil
+      expect(res.cookies.cookies.to_h { |c| [c.name, c.value] }).to eq({
+        "foo" => "42",
+        "bar" => "53",
+        "baz" => "65"
+      })
     end
 
     it "returns original cookies in response" do
diff --git a/spec/lib/http/retriable/performer_spec.rb b/spec/lib/http/retriable/performer_spec.rb
index 60c0e12c..38d693c2 100644
--- a/spec/lib/http/retriable/performer_spec.rb
+++ b/spec/lib/http/retriable/performer_spec.rb
@@ -199,7 +199,7 @@ def response(**options)
     end
 
     describe "should_retry option" do
-      it "decides if the request should be retried" do
+      it "decides if the request should be retried" do # rubocop:disable RSpec/MultipleExpectations
         retry_proc = proc do |req, err, res, attempt|
           expect(req).to eq request
           if res
diff --git a/spec/spec_helper.rb b/spec/spec_helper.rb
index 1bb40781..1bdbf00b 100644
--- a/spec/spec_helper.rb
+++ b/spec/spec_helper.rb
@@ -5,6 +5,7 @@
 
 require "http"
 require "rspec/its"
+require "rspec/memory"
 require "support/capture_warning"
 require "support/fakeio"